Your website’s form, straight into Leads.
Northwind’s site has a contact form. On submit, it posts the name, email, message and the visitor’s UTM tags to POST /api/leads with an API key that can only create leads. The lead appears in APROS with its source, campaign, landing page and the pages the visitor saw, and the team picks it up from the board.
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POST /api/leads Authorization: Bearer sk-•••• (leads: create) { "company": "Kestrel Analytics", "utmSource": "google", "utmCampaign": "autumn-freight" }
201 Created
campaign: autumn-freightlanding: /office-furniture
source: Website